Social Media Management
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For businesses that need a consistent, on-brand presence without a big production lift.
2 platforms (e.g., Instagram + Facebook or TikTok)
12 feed posts per month (mix of custom graphics, carousels, and client-supplied photo/video)
8–10 stories per month
Monthly content calendar, sent for approval before anything goes live
Captions, hashtag strategy, and scheduling
Community management on weekdays (comments + DMs, 1x daily check-in)
Monthly performance snapshot (reach, engagement, follower growth, top posts)
Profile optimization at kickoff (bio, highlights covers, link-in-bio)
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For brands ready to grow, not just show up.
Everything in Foundation, plus:
3 platforms
16–20 feed posts per month, including 4–6 short-form Reels/TikToks
Daily stories
A half-day on-site content shoot every month
Community management 6 days a week, plus proactive engagement (commenting on local accounts, tagged posts, partner brands)
Monthly 45-min strategy call
Full monthly report with insights and next-month recommendations
Seasonal campaign planning (launches, holidays, promos)
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A full creative partner: strategy, production, and brand stewardship.
Everything in Growth, plus:
Up to 4 platforms
24+ feed posts per month, with 8–10 short-form videos
A full-day monthly shoot plus a phone-content playbook so staff can capture day-to-day moments
Paid social management (ad spend billed separately)
Influencer and local partnership outreach (1–2 collabs a month)
Quarterly brand audit and visual refresh of templates
Priority turnaround and a dedicated Slack or text channel
Quarterly strategy session with 90-day roadmap
Brand Building
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For new businesses or side hustles that need a clean, professional look fast.
Timeline: 3–4 weeksDiscovery questionnaire + 30-min kickoff call
Moodboard (1 direction)
Primary logo + 1 secondary variation
Color palette (4–6 colors)
Typography pairing
One-page mini brand guide (PDF)
Final files for print and web (PNG, JPG, SVG, PDF)
2 rounds of revisions
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For businesses ready to look established and consistent everywhere.
Timeline: 5–7 weeksEverything in Essentials, plus:
90-min brand strategy session (audience, positioning, personality, competitors)
2 moodboard directions to choose from
Full logo suite: primary, secondary, submark, and favicon
Brand patterns or graphic elements
Photography and image style direction
Full brand guidelines document (10–15 pages)
Business card and one other print piece (menu, hang tag, flyer, etc.)
6 branded social templates (Canva or Adobe)
3 rounds of revisions
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The full foundation: strategy, identity, and launch-ready assets.
Timeline: 8–10 weeksEverything in Identity, plus:
In-depth brand strategy: mission, values, positioning statement, and brand voice
Messaging guide with tagline options and sample copy
3 moodboard directions
Expanded collateral (up to 5 pieces: packaging, signage, stationery, email signature, etc.)
Social media launch kit: profile setup, highlight covers, 12 templates, and a 9-post launch grid
Brand launch strategy
30 days of post-launch support for tweaks and questions
Unlimited revisions within scope during the design phase
Web Design
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For small businesses that need a polished, professional site up and running.
Timeline: 3–4 weeksUp to 5 pages (e.g., Home, About, Services, Gallery, Contact)
Built on Squarespace, using a customized template as the base
Mobile-responsive design
Contact form and social links
Basic SEO setup (page titles, meta descriptions, alt text)
Client supplies copy and photos; I'll format and polish them
2 rounds of revisions
30-min training video or call so the client can update their own site
14 days of post-launch support